![]() “From a mathematical standpoint, probably 1 of every 8-10 videos I post actually breakeven plus more,” Jon told me. What’s the Math Look Like Behind Producing Profitable Videos? This is because he’s chosen topics related to theirs. Jon said when he dials in on the analytics for his videos, he sees that most of his views come from being recommended on his competitors’ channels. So, building a loyal fanbase of subscribers is not important. ![]() When a video gets thousands or even millions of views, almost all of those views are going to come from non-subscribers. “I don’t really see it as competition, it all works hand-in-hand together,” Jon told me. Jon said that competition is a good thing when creating viral videos. YouTube works differently in this regard. If you were to compare this to blogging, typically these would be competitive niches and hard to break into. Niches like sports, celebrities, movies, are all perfect examples. You need to stick to niches that have sought after or trending topics. ![]() This doesn’t mean you can just pick any niche. ![]() “I always tell people to do something that you’re passionate about,” Jon told me. Jon said YouTube favors fresher content, so as long as the topic is still trending the older the original video the better. That tells Jon there is enough viral demand for the topic for him to make one himself. His rule of thumb is that a video needs to have at least 300,000 views, and is hosted on a channel with fewer than 300,000 subscribers. “For example, a video that has a million views on it posted by a channel that has only ten thousand subs… there’s something that you can assume and confirm from that,” Jon told me. This shows him YouTube is pushing that video out into its algorithm and it’s gaining momentum on its own. Ideally, he’s looking for videos with high amounts of views, uploaded to channels with low subscriber counts. The first thing Jon looks for when searching for ideas for a video topic is trending videos on YouTube. How Are You Doing Your Research To Find These Topics? “I’ve never heard of this person ever, it was just based on my research, but it’s based on someone named JoJo Siwa,” Jon told me.Īlthough Jon had never heard of her, his research dialed in on her as being a good topic for viral content so he went with it.
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